The Wink Lab Beauty Career Training Guide: How Lash & Brow Artists Can Stay Fully Booked and Build an Unforgettable Brand

At The Wink Lab, we always remind our students that success isn’t only about perfect isolation or flawless brow shaping. Your technical skills matter — and your marketing matters just as much. That’s why strong beauty career training includes learning how to grow your clientele, build your brand, and keep your business thriving year after year.

You can create the fluffiest lash fans, the cleanest brow laminations, and deliver the most luxurious guest experience. But if potential guests can’t find you, your growth will stall. The great news? You don’t need a marketing degree or a big budget — just guidance, intention, and consistency.

This is the same business strategy framework we teach inside The Wink Lab’s Beauty Career Training Program and inside our Lash Academy. Let’s dive in.

Build a Strong Online Presence (A Core Part of Beauty Career Training)

Before someone becomes your guest, they’ve already visited your online world. So much of modern beauty career training focuses on helping artists create a polished digital presence — because today, your website is your storefront.

Your website should include:

• A clean, mobile-friendly layout

• Beautiful lash + brow photos

• Clear service descriptions

• Easy-to-find policies

• Direct online booking

• All Wink Lab locations (West Chester & Phoenixville)

  
  

Update your Google Business Profile regularly: It helps you show up when someone searches “lash extensions near me” or “brow lamination West Chester.”

Even a small Google Ads budget ($5–$10/day) can put you above competing salons.

Master Social Media (A Non-Negotiable in Today’s Beauty Career Training)

Social media is the highest-impact free marketing tool for beauty professionals. At The Wink Lab, we teach our artists and students how to use Instagram and TikTok to create engaging, high-converting content.

To build your brand online, share:

• Before + after transformations

• Your lash mapping or brow lamination techniques

• Behind-the-scenes at The Wink Lab

• Your personality & studio vibe

• Student training moments at our Academy

  
  

Use trending audio strategically, but keep your content aligned with your brand identity. Encourage clients to tag you — real results from real clients build massive trust. And remember: Consistency is key.

Use Email & SMS — A Critical Piece of Beauty Career Training

While social media is powerful, email and SMS are direct lines to your guests. Inside our Beauty Career Training courses, we show artists how to build and nurture these lists so clients stay connected long-term.

Send messages about:

• Appointment reminders

• Seasonal promotions

• New services

• Aftercare tips

• Model calls for students

• Special events at The Wink Lab

  
  

Collect phone numbers and emails through your booking system and social media bio.

Strategic Promotions & Referral Programs (Grow Faster, Smarter)

You don’t need to discount constantly. Strategic, well-timed offers are part of smart beauty career training and can help new artists grow quickly.

Our Wink Lab–approved ideas:

• First-time guest specials

• Free mini add-ons (cooling mask, quick brow styling, lash wash)

• $15 referral rewards (client + their friend both win)

• Student model promos for beauty career trainees

  
  

Local collaborations, such as with coffee shops, boutiques, and gyms, can also drive tons of foot traffic.

Collect & Show Off Client Reviews (A Beauty Career Training Essential)

Your next best client is probably reading reviews right now. Inside our beauty career training classes, we teach artists how to ask for reviews and how to display them strategically.

To get more reviews:

• Ask right after the client compliments their results

• Text them your review link

• Share reviews on social media, your website, and your booking system

  
  

Responding to every review — even the imperfect ones — shows professionalism and maturity.

Run Targeted Local Ads (Yes, Even on a Small Budget)

Paid ads are an important part of modern beauty career training because they amplify your reach beyond your existing audience.

Use:

• Facebook & Instagram ads for promotions and new services

• Google ads for “lash extensions your city” searches

• Seasonal campaigns (weddings, holidays, prom, summer)

  
  

Even $5–$10/day can generate consistent bookings.

Build Community Presence (A Wink Lab Beauty Career Training Standard)

Local visibility equals local trust. The more people see you in your community, the more likely they are to remember you when it’s time to book.

Try:

• Hosting lash/brow workshops at The Wink Lab

• Participating in local school events

• Sponsoring sports teams or charity days

• Collaborating with local influencers

• Hosting open houses or client appreciation nights

  
  

This is why community engagement is a major pillar in our Beauty Career Training Programs.

Track What Works (and Do More of It)

Growth becomes easier when you understand your numbers. We teach this in our Beauty Career Training courses so artists can make informed decisions as they scale.

Track:

• Website traffic with Google Analytics

• Social media insights

• Which posts convert best

• How each client found you

• What services are most profitable

  
  

This data tells you where to focus your energy next.

Final Thoughts: Beauty Career Training Isn’t Just About Skills — It’s About Strategy, Visibility, and Growth

A thriving lash or brow business isn’t built by accident. It’s built with guidance, intention, and consistent action. That’s why beauty career training at The Wink Lab includes BOTH artistry and business growth strategies.

Start with two or three tips from this guide, stay consistent, and watch your business transform.

Learn more about lash extensions classes near you and brow techniques classes near you

ENROLL TODAY

ENROLL TODAY